Yuvika Koul
BMW MINI COUNTRYMAN test drive box via amazon.
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
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The landing page was designed to focus on the test drive package. The first fold of the page was used to showcase the MINI countryman drive video engaging the customers to the outdoorsy feel. The buying option for the test drive package is kept at top of the page right next to the video to drive purchase.
A gallery section was added to showcase the interior of the car. The buy box was added again at the bottom so that it is easier for users to purchase the package without going back up again to the top of the page.
Customer ordered on Amazon.de the Test Drive BoxAmazon ships in the name and for the account of MINI.
MINI sends Order Confirmation containing a PDF for Expiration and Dealer Selection.
Test Box is shipped through Amazon:
1. Small Thank You (MINI Accessory).
2. Voucher for redemption at MINI.
3. Hotline for appointment Booklet to the MINI Countryman.
Customer contacts MINI Call Center, arranges desired dealer and day of pickup.
fixed appointment with dealer, obtains consent to the data transfer by e-mail.
Dealer confirms appointment with customer.
Customer appears with voucher, driver's license at the dealerExperience MINI Clubman in everyday life.
Customer writes review or reports to Friends of Action / MINI Countryman.
To create the awareness of the campaign, traffic drivers were created which were the targeted video ads and desktop and mobile ads running across the amazon platform.
